'What is an employment brand? It is the market perception of what it is like to work for an organization. It's the image that your prospective, current and past employees have in their minds about the employment experience at your company. So what is your employment brand?' - asked Michelle Swafford, Complex HR manager for Wayne Farms LLC, while speaking to human resource managers and industry professionals at USPOULTRY's 2017 Human Resources Seminar in Destin, Fla.
During her presentation on 'Engaging Employees Using Social Media,' Swafford reviewed Wayne Farms' 'Let's Talk Chicken' social media platform and stressed the importance of having a consistent social media message, value proposition and images as part of an employment branding proposition. She shared the need to engage with employees through social media to generate content, create employee involvement and excitement, and facilitate culture change.
'There are a number of reasons you may need medical information in the workplace. You start at the hiring process, as you want to make quality hiring decisions. A lot of times you need medical information up front, because you do not want to put somebody in a job that they cannot perform,' said Ellison McCoy, principal and litigation manager for Jackson Lewis PC. During his presentation, 'Hide and Seek: The Challenge to Lawfully Obtain Medical Information in the Workplace,' McCoy discussed the various reasons for needing medical information and how to lawfully obtain it. He also reviewed the Health Insurance Portability and Accountability Act (HIPAA) and Genetic Information Nondiscrimination Act (GINA) and how these different laws can impact a company's ability to gather and use medical information.
As part of his presentation on 'Generational Differences - Managing Expectations,' Michael Chambers, debone supervisor, House of Raeford, shared what Millennials want from their boss and their company, as well as what they want to learn. He discussed that some of the elements Millennials want from their boss include the desire to help navigate their career path, mentoring and coaching, and being provided straight feedback. Millennials want to work for companies that have strong values, offer customizable options in benefits/rewards package, and offer a clear career path. Chambers also reviewed the top five things Millennials want to learn including technical skills in their area of expertise, self-management and personal productivity, and industry and functional knowledge.
Tom Super, senior vice president of communications for the National Chicken Council, discussed 'Attacks Against the Industry,' noting that the majority of the attacks are focused on workplace safety and labor issues. Super described some of the groups that are constantly attacking the poultry industry, supported by the United Food and Commercial Workers Union, and shared these groups' objectives which include the desire for workers to be engaged to organize collectively.
Also well attended were the Roundtable Breakout Sessions where attendees shared best practices and asked questions of their peers. Popular during this year's seminar were roundtables on employee and social media use and policies, employee care programs, and unique recruiting and retention efforts.