Nutreco se complace en anunciar que ha completado la adquisición de Hi-Pro Feeds, después de satisfacer todas las condiciones de cierre y haber recibido las aprobaciones regulatorias. Como parte de la integración, los negocios de nutrición animal combinados de Nutreco en Norteamérica, que consisten en Shur-Gain, Landmark y Hi-Pro Feeds, ahora comercializarán bajo el nombre Trouw Nutrition.
Hi-Pro Feeds is a leading manufacturer and distributor of high performance animal feed in North America. The company network comprises of 15 individual feed mills with operations spanning three states in Southwest USA and western Canada serving over 5,000 customers.
Nutreco%u2019s global animal nutrition activities trade under the company brand Trouw Nutrition, with the exception of North America where its innovative nutritional solutions have been brought to the market under a variety of company brands including Shur-Gain and Landmark.
Trouw Nutrition Canada
%u201CThe completion of the acquisition is a good moment to unite our combined businesses of Shur-Gain, Landmark and Hi-Pro Feeds under Trouw Nutrition,%u201D says Jacques Leclerc, Managing Director of Trouw Nutrition Canada. %u201CThis rebranding will link our value proposition to our customers more directly with Trouw Nutrition%u2019s portfolio of products, animal production models and services as well as its global R&D resource.%u201D
The Trouw Nutrition global R&D network consists of five research centres %u2013 including Trouw Nutrition Agresearch in Burford, Ontario %u2013 and over fifty collaborations with universities and research institutes around the world.
The strength of the global innovations of Trouw Nutrition, together with the combined global and local expertise to turn the science-base into practical, applicable nutrition solutions will provide additional benefits to customers throughout North America.
In Canada, Shur-Gain will become the key product brand that will be used for all premixes, farm minerals, concentrates and complete feed. The Shur-Gain dealer network will also retain its existing branding.
Trouw Nutrition USA
In the USA, both Hi-Pro Feeds and Shur-Gain will be retained as product brands under Trouw Nutrition.
Daren Kennett, founder of Hi-Pro Feeds: %u201CWe are excited about the opportunities this acquisition brings to our customers and employees in Canada and the USA. As a global animal nutrition company, Trouw Nutrition has the resources and network available to create additional value for our customers through an expanded offering of proprietary nutritional products, animal production models, and services.%u201D
During the integration phase of Hi-Pro Feeds into the Trouw Nutrition organisation, Daren Kennett will lead the Western Region (Manitoba, Alberta, British Columbia) as well as the Hi-Pro Feeds operations in the USA, reporting to Jacques Leclerc.
END OF PRESS RELEASE
About Nutreco
Nutreco is a global leader in animal nutrition and aqua feed. Nutreco%u2019s advanced feed solutions are at the origin of food for millions of consumers worldwide. Innovation, sustainability and quality are guiding principles, embedded in the Nutreco culture from research and raw material procurement to products and services for livestock farming and aquaculture. Its two global company brands Skretting (aqua feed) and Trouw Nutrition (animal nutrition) have sales in over 90 countries.
Nutreco employs over 12,000 people in 32 countries with net sales of %u20AC 5.6 billion in 2016. It is a wholly owned subsidiary of SHV Holdings N.V., a family-owned multinational with net sales of %u20AC18.6 billion in 2016.
Trouw Nutrition Canada is headquartered in Guelph, Ontario. Trouw Nutrition USA is headquartered in Highland, Illinois.
Fuente: Nutreco
